Tovah Lukken: Digital Graphics

Name:

Tovah Lukken

Student Number:

X00015848

Shelly Cashman Photoshop CS 4

Appendix A & Appendix B Assignment

Answers to this exercise can be found in the Shelly Cashman Appendix A & B: PDF document, posted under CONTENT in D2L. If it takes too long to download, the document is also available here:

http://drcstevens.drivehq.com/graphics/appab.pdf

This file may take a while to download to your computer, so be patient!

DIRECTIONS:

Answer all questions below, briefly but completely.
Change the color of the answer to BLUE.
When this sheet is complete, copy the information and images into a new blog post.

FROM APPENDIX A: Project Planning Guideline

List and briefly describe the 4 project planning guidelines:

1. Determine the project’s purpose – Why are you undertaking the project?

2. Analyze your audience – Who are the people who will use your work?

3. Gather possible content – What graphics exist, and in what forms?

4. Determine what content to present to your audience - What image will communicate the project’s purpose to your audience in the most effective manner?

FROM APPENDIX B: Graphic Design Overview

1. Define the following terms regarding GRAPHIC DESIGN (terms are listed in alphabetic order):

Balance: Balance may be achieved symmetrically or asymmetrically. Asymmetrical balance can be achieved by balancing a small, dark element with a large, light element, or balancing one large element with several smaller elements.

Closure: Composing objects from small parts and spaces allows a design to breathe, the human brain will fill in the blank objects.

Continuance: Guiding a viewers eyes to exactly where you want to, ex. Diagonal lines within the dominant object.

Contrast: Contrast describes the visual differences between elements; it adds variety to a design and helps to draw the viewer’s focus.

Device dependency

Dominance: The dominant element in a design is the one to which a viewer’s eyes and attention usually move first; position or contrast.

Negative space: Refers to the space in your design that does not contain information or the space between elements.

Pixel: Smallest element of a digital image.

Proximity: Describes the relative space between elements.

Public-domain images: Images that are free to use.

Repetition: Repeat of color, shape, texture and other characteristics that can help unify your design or create a sense of movement.

Resolution: Number of pixels displayed on a computer screen.

Royalty-free images: Images that can be reused without paying additional fees.

Stock art: Existing artwork that can be licensed for use.

Unity: Refers to the concept that all elements within a design work well together to form a whole.

White space: Also called Negative Space.

2. Define the following terms regarding COLOR TERMS (terms are listed in alphabetic order):

CMYK color: Mixes physical cyan, magenta, yellow and black pigments to create other colors and is used in color printing.

Color relativity: Lightness/Darkness.

Color scheme: Analogous: Uses colors next to each other on the color wheel.

Color scheme: Complementary: Uses colors directly across from each other on the color wheel.

Color scheme: Monochromatic: One that uses a single hue with a variety of shades and tints.

Desaturated colors: Color that can produce mellow tones and evoke calm feelings.

Hue: Refers to the tone, or actual color, such as red, yellow or blue.

L*A*B color: Combines levels of lightness with two color channels, a and b.

RGB color: Mixes red, green and light blue to create other colors.

Saturation: Refers to the intensity of a color.

Shade: A mixture of a hue and black, producing a darker color.

Tint: Mixture of a hue and white, producing a lighter color.

Value : Describes its overall lightness or darkness.

3. List what emotions are often associated with these colors:

Black: Evil, death, mourning, mystery, intelligence, elegance and power.

Blue: Man’s favorite color, calmness and serenity.

Green: Growth, tranquility, luck, money and health.

Red: Love, passion and comfort, sin, hell and danger.

White: Cleanliness, purity and hope, also death and mourning.

4. List 5 factors that contribute to the readability of text:

1. Large text written in lowercase.

2. Regular text rather than italicized text.

3. Black on white.

4. Legibility affects readability.

5. Line length, letterforms and appearance.

5. Explain the responsibilities of the CLIENT in the client/designer relationship:

Clearly communicate the needs of the project.

Provide timely and constructive feedback.

Trust the designer’s expertise.

Pay the bills on time.

6. Explain the responsibilities of the DESIGNER with regard to customer service:

Be on time to meetings.

Meet or beat your deadlines so you don’t submit work late.

Treat your clients and their time and money with respect.

Be able to explain your design choices.

Ensure adherence to copyright law.

7. PUBLIC DOMAIN PHOTO SITES: Appendix B (page 22) mentions several sites where you can find PUBLIC DOMAIN PHOTOS, including Flickr, Morgue Files, and Uncle Sam’s Photos.

Go to the sites listed and find the suggested image type.
Save the image and insert where indicated. If you have trouble inserting the image:

· Take a SCREEN SHOT of the image by holding the CTRL key down and tapping the PRINT SCREEN button on your keyboard (the key probably says PRTSC or something similar), and then paste it into PHOTOSHOP or GIMP.

· CROP the excess from around the image (from PICTURE TOOLS, click the CROP tool on the right side of the Ribbon).

· Save the image and then insert into this document on your blog.

Uncle Sam’s Photos: http://www.unclesamsphotos.com/

On the home page, you will see several categories of images. Click on the SCIENCE category. Find an amazing image of the EARTH FROM SPACE and insert here: